More Cowbell

You’ve seen the old Saturday Night Live skit with Christopher Walken asking for more cowbell from a band he is recording. Walken plays the record producer who needs more cowbell and Will Farrell is the band memeber who is more than happy to oblige. Ferrell plays cowbell with enthusiasm and abandon, he hits the hell out of that cowbell.

More Cowbell

More Cowbell (Photo credit: Danielle Scott)

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We¬†all need a little more cowbell in our sales presentations. You can’t have too much enthusiasm and showmanship. Just reciting facts and features and benefits in a sales call will make the buyers eyes glaze over and go into a food coma.

How can you make your pitch memorable? Leonardo da Vinci stated, “Simplicity is the ultimate sophistication.” So start there. What is your core point? Use humor to connect and relate on a personal level. Get to the point. Close with a clear benefit and a call for specific action and next steps. Deliver your presentation with enthusiasm, energy and confidence. More cowbell.


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