Selling & Science : Isaac Newton’s Laws of Motion

Issac Newton’s Laws of Motion include a discussion of inertia. An object at rest tends to stay at rest and is resistant to changes in motion until you give it a push.

Sounds like sales.

Your buyer is often at rest. Unless your product or service is so groundbreaking or so spectacular that it sells itself, your buyer will need a push.

That’s where you come in.

You need to identify the need, fan the flame of desire and position your product or service as the only solution that will solve all of the buyer’s problems and make his life better.


English: Isaac Newton: Principia Mathematica E...

English: Isaac Newton: Principia Mathematica Español: Portada de una obra cumbre de la Revolución científica: los Principia Mathematica de Isaac Newton (Photo credit: Wikipedia)

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